Fathers Day

11. Jul 2017


The Biggest Branded Video of June 2017

  • Braun tasked Joyride, our in-house creative agency, with putting the brand front of mind on Father’s Day in a way that felt relatable to the LADbible audience.


    To address the challenge, we created a UGC-style video capturing the moment a little girl saw her dad without a beard for the first time, taking a format we know our audience love and tying it into an emotion that was shared by many in our community.


    She doesn't even believe it's him 😂😂

    Posted by LADbible on Wednesday, June 14, 2017


    The video was viewed over 8.3 million times, making it the 5th most-watched video in the world on the day it was released as well as racking up more views than every Braun video ever on Facebook combined.


    According to Tubular Labs, this video was the biggest branded video in the world in June 2017.