19. Sep 2017
“We want to be as inclusive as possible, and at the risky end of the spectrum, you start losing the audience.”
Digiday recently dropped by our London office to discuss how we assure advertisers who are conscious aware of brand safety. Brand-safety is integral to LADbible’s day-to-day.
We work with all our teams across the company – editorial, social, tech – to write and produce inclusive content. Relatable, shareable stories. We are increasingly aware of our audiences reactions to what they see on our channels, therefore ensure our content is ranking on an age-level: U, PG, 12, 15, 18+.
Read the full article here: LADbible tries to assure brand-safety conscious advertisers