30. Mar 2017
Our Football Not Football campaign was an eight-month long partnership with the NFL to increase awareness and educate a predominantly UK audience about American Football.
At the start of this campaign, 57% of the audience we polled had negative views of the NFL, whereas now we’ve seen 60% of our audience have a positive view of it. Our in-house agency, Joyride, created some great content which has seen Rio Ferdinand take on American Football challenges (1.3 M views) and our LAD correspondent heading over to Texas for the Super Bowl (1.4M Views). The campaigns reached over 18.8M fans to date, shifting perceptions of sports fans around the world.