14. Aug 2018
Wildlife extinction is a global problem that, despite numerous efforts to counteract, we still see prevail in the rapid loss of species, which experts currently estimate to be between 1,000 and 10,000 times higher than the natural rate.
We have launched our latest campaign, Extinct, to highlight how humans are impacting these figures and to share inspirational stories from around the world of those that are already making progress in confronting the issue.
We launched on World Elephant Day with a LADbible Original film that follows the British Army in Gabon, who demonstrate their work training local forest rangers to military standard, in order to tackle ivory poachers and protect endangered elephants. Watch the full film below.
To keep up to date with the campaign’s latest news, first-hand stories and guest appearances from Sir David Attenborough and Ricky Gervais, check out the Extinct Hub.