LADs on Tour

06. Feb 2018

Food or Sex? Beach or City? Swimming Trunks or Mankini?

In the first of our in-depth industry insights, we got inside the mind of the millennial traveller and found out what makes a good holiday for them.


The answers were surprising…


Our dedicated team of data scientists collated data from a range of audience polls, sentiment analysis and algorithms. Their findings dispel the lazy myth of young Brits abroad, drinking everything out of a fish bowl and wearing speedos to breakfast.


Almost of all our audience (98%) believe that good food and sightseeing on holiday is fare more important than sex and getting drunk.


You’re also more likely to see millennials kicking back on the beach than rushing around an unknown city, with more than a third of the audience preferring beach holidays (38%), to city breaks (18%), closely followed by all-inclusive getaways (23%).


We launched our findings in an immersive article this month, to highlight the fact that most of our audience plan their holidays several months in advance with February through to March as the most popular period for making a booking.


Interested in branded content opportunities or our insights solutions? Contact us at [email protected].