Responsible Gambling

13. Dec 2017

ODDSbible a new front in responsible gambling fight

In a first for the gambling industry, ODDSbible has been chosen to produce and publish social media content that promotes responsible gambling aimed at the hard to reach 18 to 34 year old demographic.


The Senet Group, who are the independent body set up to promote responsible gambling standards, have partnered with ODDSbible on the social video campaign that uses humour and relatability to encourage audiences to begin a conversation about responsible gambling.


Within the first five days of the campaign, it’s headline video – ‘If Betting Banter Was Honest’ – has already been viewed over 1.2m times across ODDSbible’s Facebook and Instagram channels.


The video highlights in a fun way some of the key traits that betting audiences will be familiar with.  So far, the video has had over 2.2k comments driven by the ‘tag a mate’ functionality with the majority comments acknowledging these traits in their own mates.


The ongoing campaign will also feature on many of The Senet Group member’s social media channels, which includes some of the biggest names in gambling such as Coral, Ladbrokes, William Hill, Paddy Power and Sky Betting.


Alex Donohue, Business Development Manager says: “Ensuring the ODDSbible community enjoy gambling responsibly is essential and we’re proud to lead the affiliate industry in addressing this. We firmly believe in the power of relatable humour when it comes to spreading important messages and our audience’s response is testament to this.”


ODDSbible is the largest social-first publisher dedicated to gambling with an audience of 1.9m across its social media channels.


It’s designed to cater for the social generation who bet and consume media exclusively through their smartphones.


The social publisher is renowned for its approach to engaging betting audiences across social media.  It talks about the same things that have always made betting fans tick but in the media format and tone an 18-34 year old audience are familiar with from their perspective.


This week ODDSbible was awarded Sports Betting Community Award for ‘Best Affiliate Product Innovation.’