LADbible’s Approach to Meaningful Campaigns

29. Mar 2018

LADbible Group demonstrates how brands can create authentic campaigns around social change

Millenials are the most socially aware generation ever – passionate about equality and environmental issues. Increasingly, they expect brands to embrace and promote these values.

 

At Advertising Week Europe, LADbible Group were joined by Smirnoff as well as LGBT campaigners to discuss the importance of creating relevant content that empowers audience to have a positive impact and drive social change.