18. Mar 2017
Starting with our exclusive announcement of the fight back in November, we were a key partner in the promotional campaign in the run up to the David Haye and Tony Bellew fight. We had phenomenal access to both fighters, integrating SPORTbible branding at every media event from the conference & open work out backboards to the lanyards & programs at the fight itself. We produced a two-part documentary series, Preparing for Battle, which chronicled the fighters’ contrasting attitudes to the fight with Haye sunning himself in Miami, and Bellew spitting dust in Rotherham. The campaign reached 43.2M sports fans.