Privacy & Cookies



Last updated: 22/05/2018


This cookies policy (“Policy”) sets out the Cookies used by LBG across our Websites. This document should be read alongside our Privacy Policy, as it uses a number of the same terms as that document and touches on a number of the same issues.


  1. What we collect


Our website uses cookies to distinguish you from other users of our Website.  We may collect the following information using cookies technology: name, contact information including email address, demographic information such as postcode, preferences and interests and other information relevant to customer surveys and/or offers, visits to our Website, page views, average time on site, links you have followed, and referrals.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. A beacon is used in connection with cookies to gain an understanding of how a websites’ users navigate through and process the content contained on the site.  To better understand your use of our Website we may place cookies and beacons on your computer to collect information about your user experience. When you sign into our sites, a cookie containing a value that uniquely identifies you to LBG is sent to your browser and stored on your computer’s hard drive. None of your financial information, such as credit card and payment details or password, is collected by these cookies. All information is collected by a secure connection and will be retained only as long as necessary.

Your web browser may allow you to restrict or delete cookies set by our sites. The Help function within your browser should tell you how. Alternatively, you can visit which provides general information about cookies and how you can manage cookies on your computer.

For the exhaustive list of cookies, we collect see the list of cookies we use section below.


  1. The Cookies we use


The tables below lists the cookies we collect and what information they store.


Essential Cookies


These cookies will be automatically deployed onto your computer when you use the Websites

Cookie Name Purpose of Cookie and Information Collected Link to Privacy Policy
Facebook In connection with receiving inventory hereunder, FB will collect data from such Publisher Properties, which data may include mobile device identifiers for advertising purposes (collectively, “Specified Data”). Any use by FB of Specified Data for purposes of enabling FB to better target ads and to optimize FB’s systems: (i) will take place only after such data has been aggregated with other data collected from other publishers, advertisers or otherwise collected on Facebook, (ii) will not allow FB, advertisers or third parties to target advertising solely on the basis of Specified Data, and (iii) will not use Specified Data for purposes of creating targetable audience segments identified as users of Publisher Properties (e.g., “Guardian users” or any other similarly named segment for the purposes of identifying the segment as comprised of users of Publisher Properties).
Google We and our partners use various technologies to collect and store information when you visit a Google service, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyse the traffic to their websites and apps.


We have two main products: (1) Quantcast Measure and (2) Quantcast Advertise. Our Measure product is free, and it helps websites owners to understand the characteristics and demographics of the people who visit their sites. (Here’s an example.) Our Advertise product allows businesses to deliver relevant online advertising to individual consumers. For companies that want to advertise online, our Advertise product helps get their ads in front of the people that are most likely to find them interesting. For consumers, we provide ads that are most useful and relevant to their interests. And for websites, our Advertise product helps drive advertising revenue, without which the free Web we all use every day would not exist. In short, we try to make online advertising more efficient and pleasant for everyone. In order to do all this, we collect and analyze information about individual consumer interests.
Permutive Permutive uses first-party cookies to identify website users. A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. Users can configure their web browser to reject these cookies—or all cookies—and Permutive will no longer collect information for them. LADbible Group may then target advertising to audience segments that they will find relevant and interesting. The audience segments may also be shared with our advertising partners so they can aim to show more relevant advertising on other websites.



Non-Essential Cookies

These cookies will be offered to you when you use the Websites – you may accept or decline them depending on whether you are happy for them to be deployed onto your computer or not.


Cookie Name Purpose of Cookie and Information Collected Link to Privacy Policy
Apester • Apester’s software platform empowers publishers, enterprises and content marketers worldwide to create, contextually distribute, and monetize visually interactive content experiences for mobile and desktop.

• The platform allows creators to transform text-heavy content into visually engaging and easily shareable content with a simple-to-use editor.

• The platform offers tools such as polls, quizzes, interactive videos and a story format that brings the story experience from social networks into the mobile web.

• Apester creates exclusive content tailored for selected publishers.

• The only user data that can be considered personalized data is IP. We process IP only to derive user location so that we understand where our traffic comes from.
Criteo Criteo use data for storage and access of information, personalisation, Ad selection, reporting and delivery, content delivery, selection and measurement.
Facebook Audience Network Audience Network helps publishers monetize and create engaging ad experiences that are right for their audience. Through a combination of access to Facebook advertisers and people-based marketing, publishers can drive ad revenue and sustainable value for their business while driving better results for advertisers.
Google Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps.
Index Exchange Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions transparently, in real time, to programmatic buyers. Data protection is of the utmost importance to Index Exchange. We regularly conduct due diligence assessments to evaluate the business processes and data security safeguards of our vendors and partners.
InSkin Media Inskin Media is a rich-media advertising technology business, specialising in rich-media branding formats, specifically skins.


During the ad delivery process, Inskin collects very little personally identifiable information (see 1) and we do not collect or access any sensitive information (e.g. race, religion, ethnicity – see 2):

1. We process users’ IP addresses (for the purposes of approximate geographical targeting of ads) and a unique user ID (for counting unique users across our network). More details can be found in our privacy policy. These items of information can, in some instances, be deemed personal information: we are working with the relevant industry specialists to determine any additional measures necessary to ensure absolute GDPR compliance before May 2018.

2. Occasionally we are asked by advertisers to collect user-supplied personal data (such as name, email address) via a user-completed online form. This information is stored and transferred to the client securely, and then deleted.
Iponweb In the case of DAN Marketplace IPONWEB will typically process:

a. IP Address

b. User Agent Information (user device, browser, operating system)

c. Physical location (geo: country, region, dma, zip)

d. ID data (IPONWEB user ID populated with cookies)


The data subjects are website visitors, and the nature of processing will typically comprise: personal data that is communicated to programmatic partners; personal data that is stored in logs; and aggregates collated by IPONWEB from logs in the publishers’ in-house ETL system.
LoopMe LoopMe is an artificial intelligence driven mobile advertising platform. We use a combination of non-personal and personal data for targeting and optimisation, to ensure users receive mobile advertising which is relevant and interesting. For full information on how LoopMe use and store data, please consult our privacy policy.
Outbrain Using data, Outbrain helps people to discover personalized content that they can trust to be interesting and relevant.
RhythmOne RhythmOne collects information that does not directly identify you but that may include but not be limited to, the server you are logged onto, the geographic location of the ISP you use, the type of browser you use, sites you have visited, products you have researched and your IP address. This information is obtained solely for the purpose of targeting ads and measuring a given ad’s effectiveness on behalf of RhythmOne’s clients. In addition, RhythmOne may engage third party providers such as Google Analytics to process the information described above but solely for purposes of monitoring user behavior on the site or service.
Rubicon Project Rubicon Project is a leading technology company automating the buying and selling of advertising, our automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.
Sublime Skinz SUBLIME SKINZ is a leading advertising technology company, specialising in the distribution and performance of digital skin-based advertising.
Teads Teads collects data directly using tracking technologies such as cookies and/or, tags. For environments that do not support cookies creation such as mobile application or specific browser’s settings, Teads uses non-cookie tracking technologies to collect data (eg. advertising ID such as IDFA or GAID, or fingerprint ID).
Unruly Unruly is an Ad Tech company that uses emotional data to deliver awesome video advertising on brand-safe, premium sites.


Unruly has a wealth of first party data including emotions, motivations, personality, Home mover, seasonal (eg Christmas, World Cup etc), plus over a decade’s worth of video data, and over 2.2 million emotional reactions to videos collated using an opt-in survey for our content testing tool UnrulyEQ.
Widespace Widespace offers a full-stack programmatic ad platform and marketplace designed specifically to deliver branding campaigns on mobile. Widespace uses personal data for purposes related to its mobile advertising activities, including i) interest-based advertising and modelling, ii) ad delivery optimization, iii) frequency capping, iv) analytics, and v) fraud detection.

Widespace GDPR documentation:

Widespace list of sub-processors: