Predator Returns

26. Jan 2018

Adidas Predator 18 launch

  • — The Brief

    To celebrate the relaunch of the biggest football boot franchise in history, we created multiple pieces of content that centred around the unboxing moment of the product – the Predator 18.

     

    By featuring the world’s number one football freestyler, Andrew Henderson, we combined modern-day storytelling with a nostalgic hook using the ‘choose your own adventure’ storybook format.

     

    Content was shared across SPORTbible’s social channels and we incorporated polls within Instagram Stories to encourage user interaction. Both posts were also seeded out via our Influence Network.

     

    We reached almost 20M people overall, and our stories received a total of 2.6M views and over 26K polling votes!

  • — The Results

    – 314% vs target Impressions

    – 9.1M Impressions

    – 4.8M Total Views

    – 189k Engagements