What is it?

LADnation is a research community from LADbible Group.

Coupling LADbible Group’s behavioural and content data with our newest offering, LADnation provides a way for brands and agencies to decode the motivations of the social generation.

LADnation has a national representative sample with a specialism in the elusive, hard to reach Generation Z cohort.

How is LADnation different?

Our relationship with our audience.

We’ve created a true community and our people connect with us to be heard, provide feedback, and influence the future.

  • Near real time, detailed understanding of audiences
  • Test sentiment around various messaging types.
  • Assess consumer appetite for future products, and more.

We can work with you on a completely tailored set of questions to ask our panel, that is most suited to your business needs.

Simply put, this is soon to be the most engaged youth marketing dataset in the UK.



How do we unlock insights?

Working with each brand partner, we establish the critical insights they are looking to discover.

We identify prizes, exclusive content, and community participation incentives that activate our massive audience. We tailor questions to motivate participation, sign up qualified panelists to our dedicated (and secure) survey hub –– consumers know their personal data will be protected.

We offer five bespoke solutions for clients and agencies:

  • Audience Insights – add depth to insights using deep dive survey or cameos. Pricing from £8K
  • Creative Testing – pre-test your strapline or creative before going live. Pricing from £7K
  • Brand Tracking – track your brand or a trend. Pricing from £12K
  • Effectiveness – measure the effectiveness of your campaign with us. Pricing from £8K
  • Targeting and modelling – activate detailed audience segments with tailored messaging. Pricing from £1.25 CPM

Clients we have worked with

Our biggest clients are currently The British Army, Warner Bros, Pepsi and Visa.

How Do I Work With You?

To unlock access to the UK’s most powerful youth audience and to gain access to a wealth of Gen Z data at your fingertips, get in touch today by emailing us at [email protected]

And you can find out even more about LADnation by downloading our LADnation one pager

Handy Resources

How Gen Z are navigating 2023 

In partnership with the Princes Trust: Gen Z redefining dream jobs