HANDY RESOURCES TO HELP YOU UNDERSTAND HOW GEN Z ARE NAVIGATING 2023

11 months ago
In our journey to uncover the state of the youth nation, we surveyed 2000 18-24 year olds from our LADnation community.

 

This deep dive showed 5 key areas to be aware of when engaging with Gen Z in 2023- media consumption, connecting with them, what community means to them, working 9-5 and how they are purchasing.

 

From finding out how long they’re spending online each day to how they’re focusing on the short-term and the impact the cost of living crisis is having on their future outlook, you can delve deeper into each of the five topics to find out more about how Gen Z are navigating 2023.

Download our handy one-pagers (below) which contain all of the key stats you need to know, as well as useful takeaways for brands to keep in mind when planning to reach Gen Z.

Navigating 2023 with Gen Z

[LADbible Group survey May 2023 – survey conducted to 2000 members of our community, LADnation]