Our Mission

our mission is to give the youth generation a voice by building communities that laugh, think and act

The Numbers

#1 LADbible Group is one of the largest youth publishers in the world

1 Billion We have a global audience approaching 1 billion

1/2 We reach over half of all UK adults (18+)

2/3 We reach nearly two thirds of 18-34 year olds in the UK

News

LADbible Group achieves IAB’s Gold Standard 2.0 

LADbible Group has achieved Gold Standard certification from the Internet Advertising Bureau UK (IAB UK), reinforcing its long-standing commitment to transparency, brand safety and responsible digital advertising. LADbible Group joins a wide range of leading organisations certified under the initiative, including TikTok, Facebook, Instagram, Sky, WPP Media and Publicis Groupe, and is committed to innovating…

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Case Study

OPEN UNIVERSITY

For many 18-19-year-olds, real life feels like a game stacked against them - but in video games, they’re in control. We teamed up with The Open University for Career Quest - turning NPCs into OU grads and proving young people already have what it takes to win IRL.

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