Privacy Policy - LADbible Group

LADbible Group Privacy Notice

Last updated 6th July 2023

This privacy notice explains how we, LADbible Group Limited of 20 Dale Street, Manchester, M1 1EZ and our affiliated companies LBG Media plc, LADbible Australia Pty Limited and LADbible Ireland Limited T/as LADbible, SPORTbible, GAMINGbible, UNILAD, Tyla and other brands (collectively, “LADbible Group”, “we”, “us”, “our”) process your personal data (“you”, “your”) when you use our website, content or other services.

LADbible Group is the controller of your personal data.

1. Purpose of this privacy notice

This privacy notice aims to give you information on how LADbible Group collects, uses, discloses, transfers, stores and processes your information when you use our services, including any data you may provide through your use of our services.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing information about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
If you have any questions about this privacy notice, please contact us using the details set out at the end of this notice.

2. Who does this privacy notice apply to?

This notice applies to:

our service users who access our services such as our website or content anywhere on the web, such as, users who watch our content, submit content to us, participate in our surveys and focus group and other users;
our clients, suppliers and business partners; and
other persons who interact with us, when you call us or email us. However, job applicants should read our recruitment privacy notice.

This notice applies to you whether you act in your personal capacity or as employee or agent of an organisation.

3. What types of information do we collect?

Generally, “personal information”, “personal data” or similar terms refer to any information that identifies you or relates to you. However, the exact meaning of personal information may be determined by the law of the country of your residence.

We will process the following personal data about you:

Your contact details such as your name and email address when you sign up to our newsletter as a user or engage with our focus groups or surveys. When you interact with us in your business capacity, we may ask for your name, role, employer details, telephone number, email address and similar information.
When you contact or visit us, we may process your enquiry, communication, complaint and other details of your enquiry.
If you are a prospective client, we will keep your personal and professional details and other opportunity records for sales purposes.
If you engage with our focus groups or surveys, or if you participate in our community such as LADnation, we will collect your input and other participation information. We will usually aggregate this data so that this data does not directly or indirectly reveal your identity or any special category data.
If you participate in our competitions, we collect your contact details such as your name and email address. This data is only used for the purposes of the relevant competition and will be subject to those competition terms and conditions, which will be notified to you at the time. If we share your data with third party partners, such as a company that has sponsored the competition, we will tell you this when you enter the competition.
Your direct marketing preferences. For example, we may send you an email if you opt in to receive marketing communications.
When we send you emails or other communications or if you interact with our content all over the Internet we may collect engagement information such as open rates, click rates, view rates, active time spent and similar information.
When accessing our services, your device and browser will automatically provide unique information such as mobile device ID, internet protocol (IP) address, cookie ID or online identifiers, operating system, browser type, time zone setting, location and date and time of access.
Our website may record website usage data about how you navigate and engage with our services, use our features, download materials, security logs will be kept, online activity data such as clickstream data with URLs visited previously, page interaction information (such as scrolling, clicks, and mouse-overs), your preferences (including country and language), and methods used to browse away from our website. We may collect data through our partners including LiveRamp, Chartbeat and Google subject to your cookie consent settings.
When you access our website or content, we collect information about your preferences and interests known, observed or inferred which we use for personalisation and direct marketing.
Social media profile details including your social media username, name, profile photo and any other information you choose to make available to us when you connect with or contact us through your social media account or access our content via your social media account.
Third party data about you such as information about your interaction with our posts and content and ‘likes’ on social media platforms, such as Facebook, Twitter, Snap, TikTok, or LinkedIn, profile information, preferences and interests received from our advertising and analytics partners and other third parties.

Much of the personal data is provided by you or automatically by your device. You can adjust your device privacy settings to limit disclosure of your personal data that is not necessary for our services. We would ask that you only provide the necessary personal data to us.

Some of the information will be necessary to assist you, to provide our services or to pursue our legitimate interests in data processing. In certain limited cases, some personal data may be mandatory for our compliance with the law.

4. Data accuracy

We will rely on the information provided by you as accurate, complete and up to date, so please keep us informed of any changes. For example, if you change your email address, please let us know so that we can continue sending you our newsletters and other useful updates.

5. What information do we collect and why?

Generally, we will use your personal data to (i) provide and enable you to use our website, content and other services, (ii) respond to your queries, (iii) develop and promote our organisation and services; (iv) ensure the security and technical availability of our services; and (v) comply with the law.

Purpose	Personal data	Legal ground for processing (for individuals in the EEA, Switzerland and UK only)
To assist and contact you in relation to your enquiry.	contact details details of your enquiry	Necessary for our legitimate interest in responding to queries, developing relationships and administering our business or to take necessary steps at your request prior to entering into a contract with you.
To provide our services to you, such as our website, content and other services.	device & browser data engagement information website usage data	Necessary for our legitimate interest in providing our website and content to you or, as the case may be, necessary for the performance of our contract with you.
To provide our services to you, such as our website, content and other services.	contact details opportunity records preferences and interests engagement information	Necessary for our legitimate interest in understanding and maintaining our business relationships and administering our business.
To send you information which you have requested about our services and service communications about matters relevant to your use of our services and your engagement with us, such as changes in our terms, events, etc.	contact details preferences and interests engagement information	Service communications are necessary for the performance of our contract with you. Other notifications are necessary for our legitimate interest in satisfying your requests, facilitating our services and organising related business activities.
To engage with you about surveys and focus groups.	Contact details preferences and interests engagement information	We will obtain your consent where required by law. Necessary for our legitimate interest in developing our business and organising related business activities.
To send you our newsletter and promotional information through email about our services and organisation, reviewing and optimising campaign performance and profiling information about your interests known, observed or inferred for direct marketing purposes.	Contact details engagement information preferences and interests, third party data	We may rely on soft opt-in to send marketing to our existing clients or will obtain your consent as required by law, for example, if you sign up for our newsletter. Some of our direct marketing activities are necessary for our legitimate interest in understanding your interests from the information available to us, information observed or inferred and third party information, in promoting our business and understanding campaign metrics.
To display advertisements relevant to you on websites and social media, reviewing and optimising campaign performance and profiling information about your interests known, observed or inferred for direct marketing purposes. For example, we use your contact details to display relevant ads through Twitter or LinkedIn or other social media platforms. Social media and advertising providers may use their own information about you to help us make our ads more relevant. Our partner LiveRamp will collect your device & browser data and use digital fingerprinting techniques to recognise your device for online and cross-channel advertising purposes. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. If you wish to opt out from LiveRamp’s processing, please go to https://liveramp.com/opt_out/	contact details engagement information preferences and interests third party data	We will obtain your consent where required by law. For example, your consent will be required to place cookies or similar technologies on your device or to read information on your device. Some of our direct marketing activities are necessary for our legitimate interest in understanding your interests from the information available to us, information observed or inferred and third party information, in promoting our business and understanding campaign metrics.
Data enrichment To “enrich” the data that we hold about our users for data-led targeted advertising for our clients. Data enrichment works by sharing your pseudonymised personal data with a trusted third party platform so that they can enrich this data with personal data that has been obtained via various sources including data that is publicly available and data shared with them by other companies. This type of sharing enables advertisers to target specific audiences within our users that fall into defined segments or categories. Advertisers will have no access to any of our users’ data as part of this process. We vet data providers to ensure they comply with all their data protection obligations including explaining what they do with your data, keeping it secure and protecting it appropriately. We have a written agreement in place with all data providers we work with and we monitor their activities to ensure they are complying with our contractual requirements. You can opt out of data enrichment at any time by changing your preferences in the "Cookie settings”. If you opt out of data pairing, this means that your personal data held by us will no longer be combined with data held by data pairing providers. However, if you are a LADnation member, and you wish to opt out of your data being used for targeted advertising through data enrichment please contact us through our webform here	aggregated data based on your participation information, engagement information, device & browser data, website usage data and preferences and interests, Email addresses	We will obtain your consent where required by law. For example, your consent will be required to place cookies or similar technologies on your device or to read information on your device. You can opt-out by adjusting your cookie settings. Data enrichment providers may process this data for their legitimate interest, or with your consent, in accordance with their own privacy policies.
To improve and develop our services, including to: • obtain feedback; • use partners including Google Analytics and Chartbeat to understand the demographics of our users and for audience measurement; • conduct statistical analysis; • make services and features more relevant; • improve user experience; • work with third parties and evaluate data to improve and develop our services.	aggregated data based on your participation information, engagement information, device & browser data, website usage data and preferences and interests.	Necessary for our legitimate interest in delivering our services properly, efficiently and understanding our customer’s needs and expectations. We will use cookies and similar technologies if you provided your consent.
To ensure proper administration of our business, including to: • keep appropriate records about how our services are used; • resolve complaints; • conduct troubleshooting; • manage our business relationships and identify opportunities; • register interactions with our communications, such as emails; • enforce our terms; and • debt collection.	all information as is necessary and proportionate for the administration of our business	Necessary for our legitimate interest in the proper administration of our business, dispute resolution, ensuring technical operation of our services and debt collection and necessary for compliance with a legal obligation to which we are subject.
To facilitate purchases e.g. on LADstore. Payment information will be processed by Shopify, and fulfilled via our logistics partner. LADbible Group does not have access to your payment information. For more information, please refer to Shopify’s privacy policy at: https://www.shopify.com/legal/privacy	contact details including address and email address payment information	Necessary for the performance of our contract with you.
To engage our third party service providers who may process your information on our behalf to facilitate the provision of our services and the fulfilment of essential service functions, such as web hosting, cloud storage, analytics, payments, order fulfilment, plugins, communications, accounting, security and others.	all information as is necessary and proportionate to enable the relevant service	Some activities are necessary for the performance of our contract with you, others are necessary for our legitimate interest in ensuring the proper operation of our services.
To monitor our networks, website and systems for suspicious activities, test and audit our systems and deploy appropriate security measures.	Website usage data, device and browser data	Necessary for our legitimate interest to ensure the security of our organisation, people and services and necessary for compliance with a legal obligation to which we are subject.
To monitor interactions and operations for fraud prevention and crime detection purposes, including information from third parties who may help us verify your identity or alert us about suspicious activities.	Contact details, browser and device data, website usage data, third party data	Necessary for our legitimate interest in detecting and preventing fraud and illegal conduct and necessary for compliance with a legal obligation to which we are subject.
To process health information provided by you, inform you of government guidance and, where appropriate, inform third parties about the risk of infection or share information with relevant authorities.	Health information provided by you	Where necessary and proportionate, in order to satisfy our legitimate interest in complying with best practice or applicable laws, and where necessary for compliance with a legal obligation to which we are subject, or to establish, exercise or defend legal claims or to fulfil our duty of care owed to third parties.
To share information with our affiliated companies.	All information as is necessary and proportionate	Necessary for our legitimate interest in using our group’s resources to organise, develop and deliver our services, run our organisation and decide on future strategies.
To share data with another organisation in accordance with the law for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation or similar event relating to our business.	All information as is necessary and proportionate in connection with the event	Necessary for our legitimate interest in acting in the best interest of our shareholders and investors and complying with our legal obligations.
To process information as is required for our compliance with the law or to establish, exercise or defend legal claims. To process and share information with other third parties where required by law, such as regulators, law enforcement agencies or where mandatory under a court order.	Any information subject to mandatory processing or disclosure, where this is necessary and proportionate	Where processing or sharing your data is necessary for compliance with a legal obligation to which we are subject, to establish, exercise or defend legal claims, or, where necessary and proportionate, in order to satisfy our legitimate interest in complying with best practice or applicable laws.

We will update you about any new purposes of processing of your personal data from time to time, and we will obtain your prior consent for such new purposes where we are required to do so at law.

6. Sharing your information

We will share your information where it is lawful, necessary and proportionate to do so with (i) our third party service providers who may process personal data on our behalf, (ii) our marketing and analytics partners deploying cookies and similar technologies in our services and other partners, as explained above, (iii) our affiliated companies for the purposes set out above, (iv) persons or authorities where we are compelled by law or responsible practices, (v) to the relevant entity in case of a merger, acquisition or collaboration, and (vi) other third parties where you have provided your consent.

7. Third parties may process your information

LADnation – sharing your personal data with STRAT7 Researchbods
Where you participate in the LADnation community, we will share your personal data with STRAT7 Researchbods who have helped us create our LADnation community. We do this so that STRAT7 Researchbods can provide services to us, such as creating research activities for or assisting us if there are any technical issues with the LADnation community. By agreeing to participate in the LADnation community, you consent to us sharing your personal data with STRAT7 Researchbods, and this is the legal basis on which we rely in processing your data. We ensure that your personal data is shared with STRAT7 Researchbods in accordance with applicable data protection laws and we have a contract with STRAT7 Researchbods which requires us and them to observe your data protection rights.

Our services may contain links to other websites, third party services, such as Twitter and Instagram and plugins. You should check the privacy statements of these third party providers before you use them as we are not responsible for how they may process your personal data.

8. How long is your information kept?

We will only retain your personal information for as long as is necessary to fulfil the purposes we collected it for, including without limitation for the purposes of satisfying any legal, accounting or reporting requirements.

The length of time we retain your personal data will depend on what it is being used for, generally, we will keep your personal information for 6 years from collection. However, in practice the retention period will likely be shorter if the information is no longer needed or longer if required for lawful purposes.

Where it is no longer necessary to process your personal data, we will delete it or anonymise it by removing all details that may identify you, in accordance with applicable data protection legislation. For example, if you withdraw your consent to process your personal data, we will delete it unless it is required to be retained under applicable laws.. You must back up your data if you wish to keep it for longer.

9. How do we secure your information?

We maintain appropriate organisational and technological safeguards to help protect against unauthorised use, access to or accidental loss, alteration or destruction of the personal data we hold. We also seek to ensure our third-party service providers do the same.

We will endeavour to use the least amount of personal data as is required for each purpose. We will employ pseudonymisation and anonymisation techniques, where appropriate.

Our staff will access your personal data on a “need to know” basis.

We have in place processes to deal with any suspected data breach and will notify you and any regulator of a breach where we are required to do so under applicable laws.

10. Where is your information processed?

Generally, your information is held in the United Kingdom and the EEA. We may transfer your personal data to our affiliated companies, suppliers and other third parties in countries different to your country of residence, which may be outside the United Kingdom and the EEA.

We will comply with applicable rules about international transfer of personal data.

11. Opt-out

If you would like us to stop sending you marketing communications or to stop processing your personal data for direct or targeted marketing purposes, please let us know: here

Alternatively, you can request to stop receiving our marketing communications at any time by clicking on the unsubscribe link at the bottom of each marketing message.

12. Updates

If we make any changes to this notice you will be able to see them on this page. You should regularly check for updates, as indicated by the “Last updated” date at the top.

If you do not agree with the changes, please do not continue to use our website or services. Of course, if any such changes significantly affect you, we will ask for your prior consent where we are required to do so by law.

13. Your data privacy rights

This section provides further disclosures and describes the rights in relation to your personal data that you may have under the General Data Protection Regulation (“GDPR”) or other relevant laws.

A. Personal Data

“Personal data” means any information relating to an identified or identifiable natural person; such person is known as a ‘data subject’. In practice, almost all information relating to you will be your personal data.

B. Data subject rights

Subject to certain exemptions, limitations and appropriate proof of identity, as a data subject, you will generally have numerous rights in relation to your personal data that you may exercise with the controller, including the following:

Right to information about matters set out in this You may also contact us for further details about our retention policy and international data transfers using the contact details at the end of this notice or via our webform: here
Right to make an access request to receive copies of personal data.
Right to rectification of any inaccurate or incomplete personal data.
Right to withdraw consent previously provided.
Right to object to our processing of personal data based on our legitimate interests, and any automated processing and profiling.
Right to erasure of personal data, within limited circumstances.
Restriction on the processing of personal data.
Right to data portability from one service provider to another, where applicable.
Right to lodge a complaint with your country’s supervisory authority, such as the Information Commissioner’s Office in the UK.

If you wish to exercise your data privacy rights, you can access our webform: here

All requests will be processed in a timely manner, generally within one month. If we cannot process your request within this period, we shall explain why and process it as soon as possible thereafter.

14. Contact us

Please contact us at [email protected] or at our registered office address above if you have any queries or concerns about how we use your personal data. We will try to resolve your query without undue delay.