Case Studies
![](https://www.ladbiblegroup.com/app/uploads/2024/03/434156115_312462961548574_2310471325166411629_n-360x203.jpg)
PRIME VIDEO
We made the launch of the new Prime Video comedy an unmissable watch amongst our audience.
![](https://www.ladbiblegroup.com/app/uploads/2023/10/Screenshot-2023-10-30-at-12.39.19-360x203.png)
ABSOLUT
We partnered with Absolut to bring them back as a pioneer for supporting the LGBTQIA+ community for the next generation.
![](https://www.ladbiblegroup.com/app/uploads/2023/10/387556426_1234352743911545_5145575458990366837_n-2-360x203.png)
PEACOCK
Discover how we created a campaign that brought to life Peacock as the biggest live sports streamer.
![](https://www.ladbiblegroup.com/app/uploads/2023/09/Screen-Shot-2023-09-26-at-2.54.23-pm-360x203.png)
V Energy
LADbible Australia teamed up with V Energy to create a disruptive brand moment around Splendour in the Grass and gain loyalty from a festival-loving audience.
![](https://www.ladbiblegroup.com/app/uploads/2023/09/Screen-Shot-2023-09-26-at-5.37.40-pm-360x203.png)
National Rugby League
A season-long partnership telling real NRL stories to make LAD’s Aussie sports audience laugh, think and act.
![](https://www.ladbiblegroup.com/app/uploads/2023/09/Screen-Shot-2023-09-19-at-12.05.21-pm-360x203.png)
Tourism Western Australia
As the leading publisher to reach global Gen Z audiences, Tourism Western Australia approached LADbible Australia to help land Western Australia as the dream destination for working holiday makers.
![](https://www.ladbiblegroup.com/app/uploads/2023/07/cropped-360x203.jpg)
MCDONALD’s: MCNUGGETWORTHY
Discover how we worked with McDonald's to reclaim the much-loved Chicken McNuggets' place in the hearts, minds, and stomachs of the new generation of chicken lovers.
![](https://www.ladbiblegroup.com/app/uploads/2023/06/Picture-1-264x203.png)
JOHN LEWIS
John Lewis teamed up with LADbible to own pre-Christmas moments and become the go-to destination for families.
![](https://www.ladbiblegroup.com/app/uploads/2023/06/SPO_EBAY_SMALL-BUSINESS-EP2-SALVATORES_FB_V14_221017_1455_MK.00_02_17_24.Still015-360x203.png)
EBAY
We partnered with Ebay to bring Small Businesses United to life, with no other than an ex footballer Ben Foster.
![](https://www.ladbiblegroup.com/app/uploads/2023/06/Screenshot-16-1-360x203.png)
CABINET OFFICE
98% of British youth shared misinformation on social media in 2022. So, the Cabinet Office turned to LADBible for help illustrating how misinformation spreads.
![](https://www.ladbiblegroup.com/app/uploads/2023/06/NWG-_-LBG-NANDOS-59-360x203.jpg)
NANDOS
In a truly Gen Z collaboration with LADbible and Tinder, we worked together to get date-phobic Gen Zs back together with Nando’s.
![](https://www.ladbiblegroup.com/app/uploads/2023/06/221125_Amplify_GooglePixel7_Boxpark_398-360x203.jpg)
GOOGLE PIXEL
Discover how we made Google the World Cup’s most viewed tech brand on SPORTbible.
![](https://www.ladbiblegroup.com/app/uploads/2023/05/294801741_1703547950007002_728840488517115690_n-scaled-e1683126230804-360x203.jpg)
DUREX: THE GLORY WALL
For great safe sex, your condom fit matters. But most people don’t even know that there is such a thing as ‘condom sizing’. Durex came to us to kick start the conversation.
![](https://www.ladbiblegroup.com/app/uploads/2023/03/Coppafeel-360x203.png)
COPPAFEEL
We partnered with Coppafeel, to target women aged 18-24 to drive motivated, regular checking of their chests as well as champion body positivity in Gen Z.
![](https://www.ladbiblegroup.com/app/uploads/2023/03/Awards-final-2022-360x203.png)
2022 AWARD WINS
In 2022 we were shortlisted 41 times, and won 13 Awards across the industry!
![](https://www.ladbiblegroup.com/app/uploads/2023/03/Lead-image-1-360x203.jpg)
BUDWEISER
Budweiser enlisted SPORTbible to help England get behind the Three Lions for the World Cup 2022.
![](https://www.ladbiblegroup.com/app/uploads/2022/12/Screenshot-2022-12-29-at-21.22.58-360x203.png)
THE NATIONAL LOTTERY
We developed a campaign to showcase the untold stories of the athletes behind the Commonwealth Games 22.
![](https://www.ladbiblegroup.com/app/uploads/2022/12/Screenshot-4-360x203.png)
BEN AND JERRYS
We partnered with Ben and Jerry's to tackle the Sunday scaries.
![](https://www.ladbiblegroup.com/app/uploads/2022/12/Screenshot-3-360x203.png)
DISNEY+
With Disney +, we brought to life a campaign to show that it is a platform for everyone, not just for kids.
![](https://www.ladbiblegroup.com/app/uploads/2022/11/Instagram-Carousel-–-7-1-360x203.png)
AMAZON PRIME
Read all about how we used the 'Red Flag' to create a campaign for Prime's hottest new dating show.
![](https://www.ladbiblegroup.com/app/uploads/2022/11/IG-POST-1-1-360x203.png)
TANGO
Discover how we targeted Gen Z to taste the new Berry Peachy flavour of Tango.
![](https://www.ladbiblegroup.com/app/uploads/2022/08/Screenshot-9-360x203.png)
OREO: WHATS YOUR TWIST
We challenged creators to find their ultimate twist with OREO.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-07-19-at-20.02.50-360x203.png)
FIFA22 LAUNCH
To launch FIFA22, we created ‘Powered by Football’, a content series bringing football fandom to life.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-07-19-at-19.53.20-360x203.png)
VISA
Our campaign targeted Millennial and Gen Z to actively choose to pay with Visa when online shopping.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-07-19-at-19.38.32-360x203.png)
ADIDAS: OWN YOUR ENERGY
London runners take on our 'Think on your feet' challenge and bag the new Adidas trainer.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-07-19-at-19.25.00-360x203.png)
MICROSOFT
With Microsoft Intel, we created a campaign to celebrate real people's crafts, and share them out in the real world.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-07-19-at-19.03.29-360x203.png)
TYLA: DUREX
Partnering with sex positive influencers to educate our audience and open up a dialogue around vaginal dryness.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-07-19-at-18.47.37-360x203.png)
NOW TV: THE SHOWDOWN
SPORTbible created a sport quiz show format which puts fans knowledge to the test.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Agree-To-Disagree-Still-01-300dpi-360x203.jpg)
SKY BET
Discover how we made Sky Bet the champions of the gaming entertainment league.
![](https://www.ladbiblegroup.com/app/uploads/2021/12/Desktop-360x203.png)
KFC GRAVY
We launched the most exclusive and desirable black ‘reward’ card for KFC Gravy lovers.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/3-e1657825723956-360x203.png)
POT NOODLE: GAMINGBIBLE
Tapping into AR, we created a filter on Snapchat to put Pot Noodle at the heart of the gamers world.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/396A2219-360x203.jpg)
BREW CITY: THE SOCIAL
For a second year running, we took over SPORTbible with a live debate show.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/2-360x203.png)
DEPARTMENT FOR EDUCATION
LADbible teamed up with the Department for Education to change perceptions of what a teacher looks like.
![](https://www.ladbiblegroup.com/app/uploads/2021/09/ShowCode_Season_ProjectNo_Publicity_16x9_Variant_Pre-1-360x203.jpg)
UNHEARD WITH AMAZON PRIME VIDEO
LADbible Australia launched documentary series UNHEARD on Amazon Prime Video across the world.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/maxresdefault-360x203.jpeg)
BATTERSEA WEAR BLUE FOR RESCUE
Tom Hardy joined the movement to help rescue everywhere.
![](https://www.ladbiblegroup.com/app/uploads/2022/07/Screenshot-2022-05-20-at-12.24.28-360x203.png)
VISIT BRITAIN
We launched 'Escape the everyday' to inspire Brits to travel local.
![](https://www.ladbiblegroup.com/app/uploads/2022/02/Tampax-360x203.jpeg)
TAMPAX: THINK OUTSIDE THE BOX
A campaign to revolutionalise the tampon manual for young people.
![](https://www.ladbiblegroup.com/app/uploads/2022/01/Screenshot-2022-01-21-at-15.05.26-360x203.png)
WAITROSE: IN OR BIN
We worked with Waitrose to amplify their sustainability commitments for COP26.
![](https://www.ladbiblegroup.com/app/uploads/2022/01/The-Army-360x203.jpg)
THE ARMY: A SOLDIER IS A SOLDIER
We launched a campaign to change perceptions around what a British soldier looks like.
![](https://www.ladbiblegroup.com/app/uploads/2022/01/LAD_NHS_RECRUITMENT-DRIVE-EP2_FB_V17_211216_1115_BM.00_00_04_03.Still009-360x203.png)
NHS: THE PERSONALITY TEST
To drive recruitment in young people, we created the ultimate skill assessment with a LADbible spin.
![](https://www.ladbiblegroup.com/app/uploads/2022/01/DSC02392-360x203.jpg)
KIA JOINS FORCES WITH UNILAD
Kia and UNILAD partner to create 'Movement That Inspires' campaign.
![](https://www.ladbiblegroup.com/app/uploads/2021/09/Toyota_Yaris_Hybrid_Fosh_Murs-360x203.jpeg)
TOYOTA FANTASY ROAD TRIP
We transported Olly Murs on a Fantasy Road Trip with Toyota.
![](https://www.ladbiblegroup.com/app/uploads/2021/10/Lynx-freestyle-360x203.png)
LYNX THE NEW LYNX EFFECT
LADbible Group launched a special edition AR hologram of singer Aitch to perform his exclusive Lynx freestyle.
![](https://www.ladbiblegroup.com/app/uploads/2021/08/Screenshot-2021-08-25-at-08.46.48-360x203.png)
PLAYSTATION PLAY DAY
LADbible Group marked the biggest launch in gaming with a nationwide day off!
![](https://www.ladbiblegroup.com/app/uploads/2021/04/Screenshot-2021-04-15-at-18.38.24-360x203.png)
BREW CITY THE SOCIAL
SPORTbible helps Brew City connect with sports fans when sport was halted for many.
![](https://www.ladbiblegroup.com/app/uploads/2021/04/Screenshot-2021-04-15-at-17.15.58-360x203.png)
CITIZEN REEF
LADbible Australia sparked a social movement to drive awareness of the deterioration of the Great Barrier Reef.
![](https://www.ladbiblegroup.com/app/uploads/2021/03/Screenshot-2021-04-15-at-16.12.43-360x203.png)
ACTIVISION CALL OF DUTY
We unlock the LADbible Group ecosystem to spark the most anticipated game launch of the year.
![](https://www.ladbiblegroup.com/app/uploads/2021/01/SportsBible_header-360x203.png)
DEPARTMENT FOR TRANSPORT: EVERYDAY SPORTS LIVE
SPORTbible brings back the joy of live sports during lockdown.
![](https://www.ladbiblegroup.com/app/uploads/2021/01/136360335_421171718934259_8147737928401810182_n-360x203.png)
VISA CHARGEBACK
CONTENTbible and Visa gave us epic shopping fails.
![](https://www.ladbiblegroup.com/app/uploads/2020/12/KSI_header-360x203.png)
KSI AND CRAIG DAVID HOLOGRAM
We transport KSI and Craig David into homes across the globe.
![](https://www.ladbiblegroup.com/app/uploads/2020/10/122270663_1552588384926852_7376415654083538138_n-360x203.png)
HAAGEN DANZ DONT HOLD BACK
A real and unfiltered campaign for Häagen-Dazs.
![](https://www.ladbiblegroup.com/app/uploads/2020/09/119885834_3871858986163518_643110985822520053_n-360x203.jpg)
NHS HEROES
LADbible Group highlights the amazing work of the NHS and amplifies the nation's appreciation for healthcare workers.
![](https://www.ladbiblegroup.com/app/uploads/2020/06/106506719_846955212498522_7315683996016600783_n-360x203.jpg)
KFC VIRGINS
UNILAD reminds KFC lovers of the famous secret recipe they've been missing during the lockdown period in the U.K. with the help of a wine sommelier.
![](https://www.ladbiblegroup.com/app/uploads/2020/03/blood-bag-360x203.png)
BLOOD WITHOUT BIAS
UNILAD highlights discrimination in blood donation policy in the UK.
![](https://www.ladbiblegroup.com/app/uploads/2020/03/BIPOLAR-DISORDER-Article-360x203.png)
UOKM8?
LADbible encourages positive conversations and challenges stigmas around mental health.
![](https://www.ladbiblegroup.com/app/uploads/2020/03/CASE_STUDIES_00000_LIFE-SAVING-LING-360x203.png)
Life Saving Lingerie
Tyla partnered with Coppafeel! and Boohoo to raise awareness of breast checking.
![](https://www.ladbiblegroup.com/app/uploads/2020/01/CASE_STUDIES_0012_RELAXING-STUFF-360x203.jpg)
Three Mobile: Relaxing Stuff
LADbible Group and Three Mobile prove to the masses that 'phones are good'.
![](https://www.ladbiblegroup.com/app/uploads/2020/01/CASE_STUDIES_0011_FREE-TO-BE-360x203.jpg)
Smirnoff: Free To Be
LADbible encourages the youth generation to have difficult conversations around inclusivity.
![](https://www.ladbiblegroup.com/app/uploads/2020/01/CASE_STUDIES_0002_OWN-YOUR-TONE-1-360x203.jpg)
Cancer Research: Own Your Tone
Educating young people on the importance of skin protection in summer.
![](https://www.ladbiblegroup.com/app/uploads/2020/01/tashisles-360x203.png)
Trash Isles
LADbible tackle ocean pollution by forming its own country made of plastic.