THE NATIONAL LOTTERY
We worked with The National Lottery to highlight the work of the ‘Good Causes’ initiative, by showcasing inspiring stories of the athletes ahead of the Commonwealth Games 22 to a young generation.
WHAT WE DID
Featuring athletes from England, Scotland, Wales and Northern Ireland we created a content series that saw us spending a day training with the athletes and understanding the challenges and responsibilities that come with the job, using a mix of of training footage, interview and self-shot video across SPORTbible FB, IG, Twitter and LADIreland IG.
One example includes the inspiring story of Amy Conroy, a young cancer-survivor. Watch her story here.
On SPORTbible alone, we achieved 9.8 million impressions and 75K engagements with over 60% showing positive sentiment – even the athletes themselves engaged with the videos!