Visa Chargeback

BACKGROUND

We were challenged to drive awareness of Visa Chargeback – Visa’s purchase protection scheme that offers consumers a refund if a purchase goes wrong. In particular, Visa wanted to boost awareness amongst their target audience of 15-24s (and more broadly 15-35s) in a fun and relatable way.

 

WHAT WE DID

We created an “Expectation vs. Reality” Instagram series showcasing the funny side of purchase let-downs. Featuring user-generated content from our CONTENTbible library of over 70,000 licensed clips, we created three hero videos displaying hilarious online shopping fails, whilst educating audiences of Visa’s Chargeback offering.

Each video was supported by interactive takeovers across Instagram Stories and Snapchat, driving to an article on LADbible.com compiling “Expectation vs. Reality” shopping fails and how Visa Chargeback can help.

 

RESULTS

  • 12M unique reach
  • 15M impressions (35% above target)
  • 165.8K engagements
  • Our Instagram grid posts were all within the top 3 best performing financial branded content posts of the month in the UK
  • 10% uplift in awareness for Visa Chargeback (On Device)