Chicken Drop

31. Jul 2017


KFC Instagram Stories Work Up An Appetite

  • — Project

    We recently partnered with KFC UK & Ireland to deliver an original and engaging Stories experience, exclusively for our LADbible Instagram community.


    Taking a viral video – a man (Tim) painfully dropping his KFC meal over the pavement – for creative inspiration, our Joyride team and resident presenter Kate Ovens journeyed to Gloucestershire, UK to track Tim down and brighten his day with buckets of fried chicken.


    We created an entertaining timeline of twelve mini-events, that took our audience from a nostalgic watch of the famous “chicken dropper” clip through to witnessing a 300-piece KFC feast for Tim and his rugby club to share.



    In just 24 hours, we achieved an impressive six million impressions on our Stories alone – quadrupling our initial projections.


    We also promoted our Stories via a meme-style video that now lives permanently on LADbible’s Instagram feed, and has attracted over 660K views.


  • — Results

    – 7.52 Million Total Impressions

    – 662 Thousand Video Views

    – 42.7 Thousand Engagements