Respect The Water

13. Feb 2017


Given that 84% of water-related deaths in 2015 were male, RNLI partnered with LADbible to raise awareness through the Respect The Water initiative. The goal was to debunk some of the myths surrounding drowning.

  • We created a seven-part content campaign based on real stories and audience driven journalism.

  • — 2017 Award Wins

    – Brand Film Festival Award – Branded Documentary

    – Brand Film Festival Award – Best of the Best

    – Webby Commendation – Branded Film & Video Documentary

    – AOP Digital Publishing Commendation – Best Commercial Partnership

    – Drum Content Commendation – Best Not-for-Profit/Charity Content/Marketing Strategy/Campaign