20. Apr 2018
Stephanie’s Story – a powerful and important documentary that tells a victim’s story of how a sexual video of a 16 year old girl ended up on the internet without her consent.
The video was the standout piece of content for a partnership with the HM Government / Home Office in support of the Indecent Images of Children campaign, with the objective of educating at risk males on the life-changing results of engaging with sexual content featuring under-18s.
This short character led film demonstrated how quickly impulsive decisions can lead to serious consequences. By placing a victim at the centre of our story we built an affinity with this character in order to create more impact. After meeting with several victims, we created “Stephanie’s Story” – a fictionalised account of an abuse victim, inspired by real stories.
The video created deep resonance and broad conversation on a potentially taboo topic.
The majority of the audience who viewed this content were women aged 18-24 – which is really quite rare for our content.
LADbible is followed by half of all millennials in the UK, and prides itself on producing high impact, emotive branded video content that strikes a cord with the hard to reach youth audience on social media.
This important branded film supported the HM Government / Home Office Indecent Images of Children campaign, with the objective of raising mass awareness and educating at risk males on the life-changing results of engaging with sexual content featuring under-18s.
– The campaign was a huge success and exceeded all targets. At 5.3M views, this is the most viewed long form piece of branded content LADbible has ever created.
– It resulted in a 9% increase in awareness amongst LADbible’s huge millennial audience on the legal age for adult pornography – demonstrating the powerful message within the content.
– The branded film had 35,000+ comments, shares and reactions on social media. Over half of all comments in Stephanie’s Story film post contain tags – showing our audience really connected with the issues addressed in the content.