Stephanie's Story

20. Apr 2018

Joyride in partnership with Autobhan

  • — The Documentary

    Stephanie’s Story – a powerful and important documentary that tells a victim’s story of how a sexual video of a 16 year old girl ended up on the internet without her consent.

     

    The video was the standout piece of content for a partnership with the HM Government / Home Office in support of the Indecent Images of Children campaign, with the objective of educating at risk males on the life-changing results of engaging with sexual content featuring under-18s.

     

    This short character led film demonstrated how quickly impulsive decisions can lead to serious consequences. By placing a victim at the centre of our story we built an affinity with this character in order to create more impact. 

After meeting with several victims, we created “Stephanie’s Story” – a fictionalised account of an abuse victim, inspired by real stories.

     

    The video created deep resonance and broad conversation on a potentially taboo topic.

    The majority of the audience who viewed this content were women aged 18-24 – which is really quite rare for our content.

  • — The Objective

    LADbible is followed by half of all millennials in the UK, and prides itself on producing high impact, emotive branded video content that strikes a cord with the hard to reach youth audience on social media.

     

    This important branded film supported the HM Government / Home Office Indecent Images of Children campaign, with the objective of raising mass awareness and educating at risk males on the life-changing results of engaging with sexual content featuring under-18s.

  • — The Results

    – The campaign was a huge success and exceeded all targets.   At 5.3M views, this is the most viewed long form piece of branded content LADbible has ever created.

     

    – It resulted in a 9% increase in awareness amongst LADbible’s huge millennial audience on the legal age for adult pornography – demonstrating the powerful message within the content.

     

    – The branded film had 35,000+ comments, shares and reactions on social media.  Over half of all comments in Stephanie’s Story film post contain tags – showing our audience really connected with the issues addressed in the content.