04. Oct 2017
It’s official: LADbible Group have won an award for our industry-leading brand storytelling.
Our UOKM8? campaign, which raised awareness and drove conversation for mental health in young people, scooped a win for ‘Best PR and Brand Storytelling’ at The Masters of Marketing Awards 2017.
Challenging topics from suicide and anxiety to PSTD in soldiers and body dysmorphia, we encouraged our community to openly share their stories with others.
Our ‘Everyday Heroes’ films – one of which featured British Olympian Louis Smith publicly talking about his experiences with mental health – used video to drive discussions. However, the 360 campaign also used powerful editorial and offline creative to reach audiences both on social media and on the streets.
UOKM8? reached over 38 million people online and was engaged with over 823,000 times across our channels.
The awards ceremony was hosted at Tobacco Docks on 3 October.
Read the full winner’s announcement here: MoMA’s Channel Winners 2017