26. Jun 2018
‘Trash Isles’ was honoured with x2 Grand Prix awards as well as a further x2 Gold, x1 Silver and x3 Bronze at this years Cannes Lions!
LADbible, working in partnership with AMV BBDO and The Plastic Oceans Foundation, created ‘Trash Isles’ when they submitted an application to the UN on World Oceans Day, to recognise a huge mass of ocean waste as an official country. If granted, this would compel other nations to address the growing problem.
It has since attracted big names to the cause such as Sir David Attenborough and Al Gore who are both Honorary Citizens and Judi Dench who is officially the Trash Isles Queen. It now has the support of over 200,000 citizens, has its own national flag, and has overtaken Samoa in population size.
Stephane Dujarrac, the spokesmen for the secretary general of the United Nations, has said of the campaign: “I think it’s a very innovative and creative way to bring attention to a problem that is not often seen”.
The video has been viewed over 50 million times and the campaign has reached half a billion people with signatures being added to the Trash Isles petition everyday.
Arian Kalantari, Co-Founder LADbible Group says: “Winning eight Cannes Lions including two Grand Prix awards as part of our partnership with AMV BBDO and Plastic Oceans Foundation, is an unbelievable moment for LADbible Group. Like our youth audience, we care passionately about the environment and this project helped drive huge scale and awareness for the issue of the plastic ocean epidemic. We are delighted the creative industries recognised this.”
The creative team behind the idea, Dalatando Almeida and Michael Hughes and designer Mario Kerkstra, said of their win: “We wanted to put this country sized problem under the noses of world leaders, literally, raising awareness of the crisis in our ocean and its impact. So to see the campaign getting recognition on a global stage is great as the more noise that is created around the issue, the harder it is to ignore”.
Julie Andersen, Global Executive Director at Plastic Oceans Foundation, said: “We believe in the value of creativity and its ability to serve as a powerful tool for awareness. Trash Isles is a perfect example of multiple sectors coming together to create a campaign that has done exactly that. It’s an honor to be a part of it, and this prestigious award only validates that creative innovation can help break down barriers and produce meaningful change.”
LADbible are proud to display their eight Cannes Lions at the forefront of an increasingly crowded awards cabinet of 57 other esteemed honours.
Trash Isles Cannes Lions Awards 2018 Wins:
Design Lions: Creation of a New Brand Identity
Design Lions: Digital and Interactive
Design Lions:Promotional Item Design
PR Lions: Public Affairs and Lobbying
PR Lions: Media/Entertainment
Sustainable Development Goals Lions: Community Building and Management
Direct Lions: Corporate Social Responsibility
Social and Influencer Lions: Community Building and Management