LADbible Group Brand Safety Policy

19. Dec 2019

LADbible Group Brand Safety Policy

LADbible Group understands the importance of brand safety and aims to deliver all advertising in brand safe environments.

 

Our Approach

 

Direct, Programmatic and Private Market Place

All articles are manually tagged in accordance with a safety ranking system reflecting references to offensive languages, drugs, sex, alcohol, violence, terrorism and global disasters.

 

All advertising is removed from any articles with references to terrorism and global disasters.

 

We work in partnership with IAS and utilise their publisher optimisation product on all our pages. This allows us to categorise our articles into the groups below. Dependent on an advertiser’s brand safety requirements we can target on a scale of ‘lower risk’ to ‘higher risk’ against each of these groups:

 

Adult

Alcohol

Drugs

Hate speech

Illegal downloads

Offensive language

 

Open Market Place

All advertising is removed from any articles with references to terrorism and global disasters.

 

There are many providers and tools within buying platforms which can add additional brand safety capabilities. We recommend clients investigate this before buying on the open market.

 

Takedown Policy:

In the unlikely event that advertising were to be delivered into an environment that an advertiser does not feel is brand safe, please email [email protected] where appropriate action will be taken within 1-3 working days.