13. Dec 2018
As part of a five-part series, Channel 4’s multi-award-winning foreign affairs strand – Unreported World – is providing film rushes directly to LADbible’s social video team, allowing the publisher to produce bespoke short-form documentaries aimed at capturing the imagination of their mass youth audiences across Facebook, Instagram, Snapchat and Twitter.
Working closely with Quicksilver Media – the BAFTA award-winning production company behind Unreported World – LADbible has identified the most impactful stories to tell from the hard hitting through to the extraordinary.
The first documentary explores the plight of two children caught up in the world’s biggest migration crisis, fleeing poverty and hunger in Venezuela. Other stories in the series include the dangerous world of illegal gold mining in South Africa and the surreal experience of getting a hair cut in the rigidly state-controlled North Korea.
Each of the short-form documentaries is tailor made to specifically fit the different social platforms and grab the attention of youth audiences as they scroll through their newsfeed.
Audiences that engage with the short-form content will be encouraged to delve deeper and watch the full programme on Channel 4’s on-demand service, All 4.
Arian Kalantari, Co-Founder LADbible Group, says: “We know our audience is deeply interested in the world around them, especially topics like politics and environment. They just want content that they can relate to delivered in formats that fits into their busy lives. Unreported World is the perfect partnership for doing this. We are delighted to be working with Channel 4 and Quicksilver Media to share expertise and tell important stories to the widest possible audience.”
Siobhan Sinnerton, Commissioning Editor, News and Current Affairs Channel 4 says: “The Unreported World brand is one of the most respected in British journalism, which in recent years has punched through with a global audience on social media. We are delighted that this partnership with LADbible will help the films reach an even wider audience, and increase their reach and impact.”