Trash Isles

06. Sep 2017



– Plastic trash the size of France is polluting the Pacific Ocean – forming significant land masses in places.


– Experts predict that by 2050 it will reach such epidemic proportions that there will be more plastic in our oceans than fish.


– Campaigners believe the solution to tackling this plastic epidemic is for the United Nations to recognise the Trash Isles as an official country and award it the environmental protections offered to all member states.


– As a symbolic gesture, former US Vice President Al Gore becomes the Trash Isles’ first honorary citizen, describing the issue as “completely outrageous”


– British Olympic great, Sir Mo Farah, is also lending his support.


An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses.


The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish.


Against this backdrop, a campaign is launching on LADbible this week to lobby the United Nations to acknowledge the plastic in our oceans as a country, in order to force the issue to be addressed.


The Trash Isles, an environmental campaign by LADbible and Plastic Oceans Foundation, is gathering immediate momentum with former US Vice President Al Gore and British Olympian Mo Farah lending their support.


Al Gore, the first honorary citizen of the Trash Isles

Accepting the position of first honorary citizen of the Trash Isles, Al Gore says: “We want to shrink this nation [Trash Isles]. We don’t want any more plastic added.”

“Let’s come up with biodegradable materials instead of this junk! 50 billion tons over the last 60, 70 years. It’s completely outrageous”

“It is absolutely harming the oceans and actually some of it shows up in the fish people eat now. It’s disgusting”


Recruiting Citizens

Having met all the basic criteria to become a country – defined borders, forming a government and setting up communications – campaigners submitted an application to the United Nations to declare the Trash Isles as the world’s 196th country.


With the UN application pending, the campaign is encouraging supporters to sign up to become citizens of the Trash Isles.


Stephen Mai, Head of Marketing at LADbible Group, who is leading the campaign says: “The ambition of Trash Isles is to garner the support of tens of thousands of people around the world, to become citizens by signing our online petition. We will present this to the United Nations to get them to approve the Trash Isles application.”


The application has to be read by all members of the UN Council and if the Trash Isles becomes a country and a member of the UN,  it will be protected by the UN’s Environmental Charters, which state:

“All members shall co-operate in a spirit of global partnership to conserve, protect and restore the health and integrity of the earth’s ecosystem”

Which in a nutshell means that by becoming a country, other countries are obliged to clean up the Trash Isles.


The Trash Isles launches with everything an official country needs –  an official flag (as presented to Mo Farah), currency called Debris, and passports created from recycled materials.


“We are just getting started”, Mai says. “There may well be a national anthem, general elections and even a national football team.”


Case studies:  Trash Isles grassroots ambassadors

The Trash Isles campaign is working closely with ambassadors who are making a difference on a grassroots level.


Sarah Roberts, who has campaigned about plastic pollution at education institutes up and down the UK – and is a Trash Isles ambassador says:

“Plastic is one of the biggest threats to our planet today and you only have to take a walk to your local stream, river or beach to see evidence of this for yourself. With so much hype about environmental issues, it’s easy to become desensitized, but the truth of the matter is we are on the verge of an environmental catastrophe.


“Right now, there is enough cumulative plastic in the oceans to circumnavigate Earth more than 400 times. This indestructible material upsets every level of the food chain. If our oceans can’t function properly, they won’t be able to support fish stocks, absorb carbon to protect us against global warming or generally do any of the things that our lives are dependent on.”


Full details about how to get involved in supporting Trash Isles can be found at and


Notes to Editors

Press contact: Peter Heneghan: [email protected]