19. May 2017
Channel 4’s online platform bolsters its original content offering with new show from new Entertainment Company Pi Studios and partners with influential online media brand, LADbible
LADbible and All 4 have partnered up to create the world’s first Instagram Stories premium music documentary, ‘We Built This House’. The series is inspired by I Was There When: House Took Over The World, a two-part series for Channel 4’s online service All 4.
The documentary charts the birth of House Music, from its origins in Chicago through to its takeover of the UK club scene and pop charts. It stars music icon Nile Rodgers and house music legends Marshall Jefferson, Jesse Saunders, Chip E, Steve ‘Silk’ Hurley, Honey Dijon and many others. The show was directed by prolific documentarian Jake Sumner (Fantastic Man, The Plastic Age, Tracks)
‘The LADbible community is passionate about music and culture and we’re thrilled to be partnering with Channel 4 to deliver ‘We Built This House’, an Instagram original series that fits with our audience’s digital consumption habits. Instagram stories offers a unique way for us to communicate narrative-driven content that feels immersive, snackable and unique.’ -Stephen Mai, Head of Marketing, Brand and Design
We Built This House launches 18 May on http://instagram.com/LADbible
I Was There When: House Took Over The World launches exclusively in the UK on All 4 on Monday 8th May 2017.