09. Aug 2018
We’re looking back on the highlight of our summer and the week that proved to be a pivotal moment for LADbible Group- our first year at Cannes Lions International Festival of Creativity!
We Hosted A Panel
In collaboration with Contagious, we hosted ‘Brands That Get Me’ a thought leadership panel on how brands can make campaigns more inclusive by tackling stereotyping. Ian Richardson, Managing Director of LADbible’s in house creative agency Joyride, was joined by the influential names of Nik Strubel- Global Vice President of Lynx/Axe, Sam Salameh – Head of Smirnoff, and Stephanie Feeney – Executive Strategy Director of 72andSunny to discuss catering for the social generation who are calling for brands to be inclusive in representation of gender, sexuality and body image. Watch the full panel here.
We Threw A Banging Party
With a little help from the godfathers of grime, we threw a villa pool party to rival that of Paris Hilton. Cocktails, a saxophone accompanied DJ, a virtual reality experience and of course a roof-raising performance by DJ Luck and MC Neat, gave the 400 attendees a night to remember (or forget in the case of the guy who jumped in the pool fully clothed… with his phone and wallet in his back pocket).
And We Took Home x8 Cannes Lions Awards!
To top it off, one of the most memorable moments of the whole week was when LADbible CEO- Arian Kalantari interrupted the party DJ set to announce that we had officially won a Cannes Lions Grand Prix award for Trash Isles. Little did everyone know, the environmental campaign with AMV BBDO would be receiving seven more shiny trophies by the end of the week! ‘Proud’ is an understatement.
Without a doubt, our first year at Cannes Lions International Festival of Creativity exceeded all expectations. Take a look at some of our personal highlights…