Climate Change

21. Feb 2017

In partnership with National Geographic, we challenged our audience to think about Climate Change in a different way.

  • — The Campaign

    The campaign launched with a series of editorial pieces driving conversations about the threats facing our planet.

     

    We then launched a Facebook Live clock showcasing the volume of carbon emissions being put into the planet every second in real time.

     

    All content drove our audience to a Facebook Live broadcast of the full 90-minute documentary ‘Before The Flood’, produced by Leonardo DiCaprio. We streamed this simultaneously with National Geographic’s television broadcast.

     

    We polled the audience to see if they were inspired by our content; on averaged 80 percent of the audience agreed to support the points raised.

  • — The Results

    · Our content reached 45M people
    · 8M people engaged with climate change across our socials
    · Before the Flood was watched by 2.8M and drove 100K shares, comments and reactions