Roles Reversed

20. Feb 2017

Viral Video

The Rock & Kevin Hart

  • — The Project

    We got The Rock and Kevin Hart to trade places in Roles Reversed. The video went viral and was seen more times than any of the top 100 UK TV shows.

  • — The Results

    ·      111M+ reach

    ·      73M organic views

    ·      1.5M engagement including 727K shares and 665K likes

    ·      164K comments