FOUR CAMPAIGNS YOU MAY HAVE MISSED THIS MONTH

4 weeks ago

KFC

This month, KFC launched the House of Holland, the fried chicken hotel themed pop up in Shoreditch. From getting personally picked up in a slick Black Cadillac (we’re calling it the Colonelmobile), to being greeted by your very own ‘Chick-In’ Clerk whose sole purpose is to make your stay a pleasure, you can expect to feel like fried chicken royalty from start to finish.  

 Once escorted to number 11, indulge in the complimentary botanical infused self-care essentials, or catch one of the chick-flicks playing in the cinema room. Expect to see drumsticks in the detail, from bedding to wallpaper to an Arcade Machine and towel – fried chicken will never be far from your thoughts.  

We worked with KFC to promote the event to KFC fans on LADbible’s Instagram with our video team taking a trip down to experience the House and give our 11.3million audience a taste of what’s in store at this unique location. 

TESCO

LADbible has partnered with Tesco this month to support their initiative to help feed children in need. Through their campaign ‘Buy One to Help a Child’ Tesco are donating 3 million meals to families with FareShare UK.

Up to 2.3million children in the UK face going hungry over the school holidays, so for every shopper that buys fresh fruit and veg online or in store, Tesco are donating meals to children and LADbible are helping to spread the word by promoting the initiative to their 11.2million audience on Instagram. 
 
So far, the campaign has delivered over 5.4M impressions in just 24 hours, and our IG story over 4M impressions alone to ensure that many millions more will be driven to support Tesco in reaching their goal and made aware of Tesco’s work to positively impact local communities. 

SKY BETTING

We teamed up with Sky Betting this week to support their Fan Hope Survey. Our in-house LADstudios team created a special episode of their hugely successful ‘Agree to Disagree’ format, featuring Jamie Carragher and Tony Bellew. We asked them the biggest questions in sport, from the England football player they think is the most talented, to whether Gary Neville is the best Sky Sport presenter.  
 
The video has become one of our biggest videos of the week on our award-nominated LADbible TV YouTube channel. So far, we’ve seen 4.4million impressions cross-channel, and huge interaction from our audience on Instagram with 47,000 engagements and 315,512 poll votes to date. 
 
You can watch the video here

MICROSOFT

Over the last two years, many young people have developed newfound talents during lockdown. We teamed up with Microsoft Wintel to share these inspiring stories on LADbible whilst demonstrating the portability, speed and convenience of the new Microsoft products to help bring opportunities to life to emerging talent.  

Over an original content series on LADbible’s Facebook, we discover the story of a lad who learned how to DJ during the UK lockdowns and who is now performing on his bike up and down the country, taking his incredible live performances to instant streaming with the help of Windows 10. The first episode has already had nearly a million views on the platform.

You can watch the video here.