GEN Z AND THE FREE TIME PARADOX5 months ago
LADbible Group reach 2/3 of Gen Z every month with our content. We know what they want to watch, but we wanted to understand more about how they spend their free time.
Are they “always on?” What are their hobbies? How are they spending online?
We asked our 50,000 strong LADnation panel of Gen Z and Millennials all about their digital behaviours and were able to unpick some of the motivations behind their media consumption.
LADnation is the consumer youth panel by the world’s leading social publisher LADbible Group. The panel already has over 50,000 participants with the number continuing to grow. LADnation is a GDPR compliant panel which connects response data with behavioural data for lookalike targeting.