IF U CARE SHARE X BLUE MONDAY8 months ago
LADbible Group partnered with suicide prevention charity, If U Care Share, on ‘Blue Monday.’
Despite Blue Monday having negative connotations due to many feeling that it’s a made-up ‘PR day,’ the team flipped it on its head and highlighted that for some people, every day is a Blue Monday.
Building on our ongoing message that ‘the world is a better place with you in it’ we teamed up with Bez from the band Happy Mondays to create special content. We also teamed up with the charity to sell a number of bespoke hoodies to promote the above message online, as well as in-store at leading retailer Footpatrol and at concessions at Newcastle University. We’ve already seen strong initial sales for the hoodies, and we will donate all profits to those affected by suicide.
If you want to show your support for the partnership you can get your hoodie here.