LADBIBLE AND ED SHEERAN COLLABORATE TO SURPRISE FANS

This month, LADbbile Group’s in-house production team LADstudios joined forces with multi-platinum and award-winning artist Ed Sheeran and turned him into a virtual Avatar to surprise fans in Leicester Square.

The innovative team found a new way for Ed to do meet and greets – with Ed directing an Avatar from a private room, anonymously asking members of the public questions about their favourite musicians and songs before revealing himself via an iPad on the Avatar to the unsuspecting fans.

LADbible Group has shared the video across YouTube, Facebook, Instagram, Snapchat and Twitter – with Ed sharing it across his own social channels too. In less than 24 hours, it has had over 1.5 million views and is still climbing.

The episode can be watched in full on LADbible TV’s award-winning YouTube channel here.