LADBIBLE AUSTRALIA LAUNCHES THREE ORIGINAL SERIES1 year ago
LADbible Australia has launched three new Australia-focused and locally-produced original series. Off the back of its award-winning docuseries and campaign UNHEARD tackling racial injustice in Australia, LADbible Australia has reinforced its local content offering, with the launch of three new series named Hindsight, Chances and MySide. Each series dives into different aspects and issues of our society. A newly launched local LADbible Australia Youtube channel will become the home to the publication’s original content.
With Hindsight, LADbible Australia sits down with unique individuals who have made transformative decisions or gone down unique pathways in life. From changing religions, joining the military, or ethical non-monogamy, to face tattoos, sex workers, ex-convicts or cult leavers, the series will showcase unique individuals, explore their reflections and journey, and what they wish they knew before jumping in. Hindsight’s pilot episode has been released today, and six more will follow, published on the LADbible Australia YouTube channel every two weeks.
Head of Content at LADbible Australia Mel Ho says “We’ve grown our editorial and social presence since our launch in 2019, and want to accelerate our offer of local, premium originals in 2023. We want to showcase the incredible stories and diverse perspectives that make up our Australian social fabric while at the same time, continue to create content that we know our audience love.”
LADbible Australia is planning the launch of additional series Locals, The Bench and FYI which will be announced later this year.