LADBIBLE GROUP LAUNCHES LADSTUDIOS12 months ago
LADbible Group has today announced the public launch of LADstudios: a trailblazing content studio, creating 360 original digital content; content that is tailor made for each platform experience, with digital experts at its helm and the ability to publish to a global audience approaching a billion via leading publisher LADbible Group.
LADstudios will build on the huge success of LADbible Group’s organic agile development of social-first shows released in the last 18 months, such as The Gap, Agree To Disagree and Minutes with, and commissions such as Text Dating on Facebook Watch, by ramping up production of platform first formats, driven by data to deliver powerful audience engagement and to service more brands and partners than ever.
LADbible Group has had a stand-out year, becoming the biggest media and entertainment content creator on social in the US [Tubular Labs] with a global audience of approaching a billion. More Gen Z now watch LADbible Group’s content than their main competitors, based on global monthly views and the group achieved as an incredible 1.6 billion engagements across 2020 as a whole.
LADstudios forms part of LADbible Group’s growing commercial offering to clients and partners. It will create broadcast ready original series and formats and is in discussions with broadcasters looking to create digital and platform first content. LADstudios will also work alongside LADbible Group’s in house content marketing specialist Joyride to create a slate of social-first branded entertainment opportunities to clients and their agencies, as well as excellent sponsored formats to rival traditional television offerings, for use right across its social channels and beyond.
LADstudios will be unique in its approach by bringing together class-leading expertise from traditional broadcast, digital content creation, data and insights and social video. This includes LADbible Group’s Head of Social Video, Mike Vaughan to ensure all formats and shows created are platform-first, agile, bespoke, and importantly tested to ensure maximum impact.
The launch of LADstudios has been facilitated by former Channel 4 digital commissioning and content strategy lead, Thom Gulseven who joined as Strategy Director in the New Year to lead LADstudios alongside Head of Original Programming, ex-endemol shine executive Ben Powell Jones.
Thom Gulseven, Strategy Director, said: “In 2021, all content is in some way digital content, so it needs to be agile and work across every platform to reach as many people as possible. LADbible Group is one of the biggest content creators in the world and using the business’ deep knowledge of platforms and communities, our shows can be match-fit for full digital distribution from the very start of their development, whether that’s on a VoD platform, social or beyond.”
Ben Powell-Jones, Head of Programming, says: “One of the huge benefits of working within a digital publishing group is that we are one huge team that are able to test, iterate, discard or boost ideas as we go. We have initiated a process that draws upon all our experiences in the digital space, and has allowed us to take more calculated risks, significantly growing our long-running hits and enabling us to learn how to make content platform, as well as brand, specific.’