LADBIBLE GROUP LAUNCHES SOCIAL CONTENT AGENCY: LADBIBLE SOCIAL2 years ago
LADbible Group, one of the largest publishers in the world, and the largest publisher in Australia, has today launched its own in-house social content agency, LADbible Social.
LADbible Social will sit within the wider LADbible Group and offer Australian and New Zealand based brands, 360 organic social media management, from planning to launch, to daily engagement, key calendar moments and campaign activation.
This distinctive service will give brands unique access to social media experts who have consistently grown LADbible Group brands organically across the world and help them engage audiences on a mass scale. These experts will work on content production, share data and insights, account and community growth, along with management of channel-specific strategies and talent to ensure brands are able to reach their audiences on a multitude of platforms.
LADbible Social has piloted their offering via two partnerships in 2020, continuing in 2021, which includes managing their partners YouTube, Facebook, Instagram and TikTok platforms, across Australia and New Zealand. Over the past year the team has grown V Energy’s engagement by double and placed them as high as 2nd most engaged with FMCG brand on social in the region. [Tubular Labs, Aug – Dec 20]
LADbible Social will be led by Head of Content Mel Ho, with an additional team of twelve social media experts and a specialised TikTok lead set to join the fold. The agency will look to add several brands to their portfolio, and are offering a ‘social health check’ on signing to help assess opportunities available.
Mel Ho, Head of Content, LADbible Australia, said: “LADbible Social is an opportunity for some of Australia and New Zealand’s biggest brands to utilise our hard-earned insights for their own channels and our preliminary social health check will help us to get under the current social operations of brands to better understand their audience reach, engagements and creative output and make a big impact quickly.’
Joseph Summers, General Manager, LADbible Group APAC, said: “As one of the biggest social publishers in the world, establishing a social content agency arm means that clients and their media agencies will now be able to employ the expertise of our team to create content and grow their social channels. Strengthening a brands editorial ‘evergreen’ output is where we aim to add value.
“By inviting the team responsible for the growth and day-to-day running of LADbible Group’s high performing channels into a brands social strategy, advertisers will be privy to our expert knowledge and data in this ever-changing, ever-evolving environment.”
Ryan Smith, Senior media and content manager V Energy ANZ had this to say about their partnership with LADbible Social; “Our goal at V Energy was to build organic communities on social and connect authentically with a Gen Z audience. Since working with LADbible Social, we’ve seen not only a huge jump in our reach and engagement across our socials but we’ve also seen that correlate into sales. We’re committed to becoming a part of Australian and New Zealand culture, and this partnership is a key factor in us achieving that.”