LADBIBLE GROUP SHORTLISTED WITH TOYOTA AT CAMPAIGN BIG AWARDS1 year ago
LADbible Group is thrilled to announce that they have been shortlisted at the Campaign Big Awards this year for their first-ever automotive campaign with Toyota.
The in-house creative team Joyride worked with Toyota and and m/SIX to create an original series; ‘Fantasy Road Trip.’ Hosted by Gen Z icon and YouTuber Max Fosh, they took some of the nation’s celebrity favourites including Olly Murs, on a completely COVID safe cosmic road trip and interview series, using a giant conveyor belt, huge LED screens, all in the comfort of the new Yaris Hybrid.
The activation ran across LADbible’s Instagram and Facebook channels during the third and longest lockdown and the LADbible audience loved it, with the campaign achieving a total of 884k engagements on IGTV alone.
Give the first episode a watch here. Winners announced for the Campaign Big Awards on Thursday 18 November.