LADBIBLE GROUP TALKS ATTENTION ECONOMY AT YMS 20214 months ago
Is two-way engagement the best way to attract youth audiences?
Watch our Director of Data, Intelligence and Planning, Anna-Lee Bridgstock, at YMS 2021 as she gets to the root of this question, discussing the opportunities two-way engagement can give to agencies and brands via attention economy.
We know that people are overloaded with content and in order to make a difference, it’s important to understand your audience to cut through and capture attention.
With the unprecedented scale and reach of the LADbible Group brands, Anna-Lee draws upon recent campaigns including, PlayStation, Tampax and UNILAD’s Blood without Bias as examples of how the data gleaned from it has directly influenced our content, campaigns and subsequent behaviours of our audience.
The presentation also included a discussion around methods that LADbible Group use to collect data to demonstrate the huge breadth of data at our fingertips.