LADBIBLE TAKES OVER PARKLIFE1 year ago
LADbible took a trip to Parklife Festival once again this year.
As the voice of the youth generation, LADbible was the perfect partner to host an exclusive backstage area to capture content with main stage talent during the festival, interviewing the likes of Yung Filly, Ardee, Bad Boy Chiller Crew, Camelphat and more.
We also took to the fields to work with Britain’s Got Talent semi-finalist Darren Altman, to put festival goers’ impressions to the test through our First Impressions format.
Throughout the festival, our team were on hand to help protect festival goers’ phones by giving away thousands of waterproof cases across the two days, and LADbible took over OOH screens all over the different stages across the park to highlight some of our best festival UGC and inspire festival go-ers to send in their own clips.
Alongside, we created original content throughout the weekend to give our LADbible Instagram audience of 12.7 million a glimpse of the action.