3 years ago

This festive season, LADbible has teamed up with one of the most highly anticipated events of the year, Hyde Park Winter Wonderland. 

With the event being cancelled last year due to COVID-19, LADbible’s audience were more excited than ever for its return and it was LADbible’s job to make sure they had a front-row seat.

LADbible’s Instagram team went along to the opening night to give a sneak peak of what visitors could look forward to including the world-famous Cirque Berserk, the delicious food stalls, the ice-sculpting workshops and the Munich Looping, all whilst keeping our followers engaged via a series of tongue-in-cheek questions about their favourite festive activities. 

Across our Instagram story on the night, LADbible reached nearly 1.5 million and achieved 41.2k interactions. We also secured a series of bespoke digital OOH sites across the park to wish everyone a Merry Christmas and showcase some of the best performing viral Christmas themed UGC from our CONTENTbible library, submitted by our global audience.

You can check out the CONTENTbible library here.