TYLA CAMPAIGN FOR LATEST DISNEY BLOCKBUSTER IS A SELL OUT2 years ago
LADbible Group’s latest campaign for Disney saw their female-focussed channel, Tyla, raise awareness of their latest blockbuster Free Guy.
With Disney’s offer of free screenings of the film up and down the country, Tyla encouraged their audience to sign up for the free tickets. With the misconception that Free Guy is a film solely for gamers and is male focussed, the campaign execution across Tyla platforms including Instagram Stories helped to challenge this.
With the campaign going live on a Friday, by Monday morning the tickets had been completely snapped up with some waiting lists increasing to nearly 300 people. With Tyla having a predominantly female audience, the sheer volume of sign ups illustrated a shift in perception around the film and it’s subject matter being male-focussed.