WOMENS EUROS1 year ago
SPORTbible partnered with Boxpark during one of the calendar’s most highly anticipated sporting events, whilst simultaneously reinforcing BOXPARK as the nation’s leading fan zone for live sport.
We covered the tournament on our channels and the Lionesses’ progression, with live updates from each game and interviews with fans, popular figures and footballers to capture the emotion throughout. We also created vox pops to get fans and ex-footballers predictions and tackle false assumptions that circle the women’s game. For the final, we took over Boxpark for a private VIP party with some of our partners, colleagues and clients.
During our coverage, we generated 4.2 million views from just two short reaction clips. Total performance across the partnership was over 7 million views on our channels along with 497,523 engagements across our brands.