FACEBOOK CONNECT2 years ago
Last week, Facebook announced that they were rebranding its parent company. Its new name ‘Meta’, which brands such as Facebook, Instagram, Whatsapp etc will now sit under, underlines the company’s redirection and investment.
This latest announcement shows the brands shift to expanding the metaverse concept which it believes will help people evolve their interactive processes in every way, virtually.
As the largest publisher in the world on Facebook, this new focus is an incredibly exciting time for LADbible Group. Our in-house immersive department and in-house production studios, LADstudios are already hard at work, working with Meta and our audience to confirm the next wave of content ideas that truly bring audiences and brands together, no matter where they are.
We are incredibly passionate about creating audience-led content, and we know that AR and VR provides us with unlimited opportunities for us and our clients to connect with audiences like never before.
To see how we recently worked with Lynx to help them connect with their consumers in a meaningful way using AR and with the help of rapper Aitch, click here.