IAB DEBRIEF5 days ago
LADbible Group hosted a session at IAB UK Debrief, alongside other industry leaders to discuss all things digital advertising.
Joshua Akers, Business Director spoke out alongside Barney Wilcock, Content Strategy Manager about our partnership with Sky Betting & Gaming, to discover the secrets to betting success with the social generation, via our campaign that put fans at the heart of the action.
Thanks to James Chandler, the rest of the IAB team as well as other speakers including Katy Allison from M&S, Monica Majumdar from Wavemaker, Kate Wright from Microsoft, and Jamie Connolly from Very.
Read more on our campaign with Sky Bet here.