LADBIBLE FAST CHANNEL

LADbible Group makes its debut on television screens with the launch of the LADbible Free Ad-Supported Streaming TV (FAST) channel.

Now available in the UK on Samsung TV Plus, Samsung’s FAST platform, LADbible FAST Channel will showcase the Group’s most loved original programming 24/7, including hit series such as Minutes With, Snack Wars, Agree to Disagree and Would You Rather.

As viewing habits shift, LADbible Group is expanding its reach to meet audiences exactly where they are. Insights from Samsung’s 2024 Anatomy of a Streamer research report show that Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day, compared to just over 49 minutes for Boomers.

The channel offers a bold mix of entertaining, unfiltered moments with household celebrities and untold stories from around the world, all delivered straight into viewers’ homes. Whether it’s Minutes With, spotlighting powerful, personal stories from mental health advocates to reformed gangsters, or Snack Wars featuring stars like Sabrina Carpenter, Ryan Gosling or Paul Mescal, each show is designed to entertain, spark conversation, and put viewers into the heart of culture.

To mark the launch, LADbible Group will also premiere its new format ‘Jury Room’, a debate show that takes on issues the public can not agree on, hosted by ‘Juries’ – from barristers, business owners, gangsters, to Gen Z influencers. The six-part series will see the first episode questioning, “Should we bring back military conscription in the event of war?”. It will be available on CTV and YouTube.

LADbible’s original programming has seen notable growth and success. Its audience has grown to over 280 million views on YouTube alone with a YOY increase of 20%, averaging a staggering 100 million minutes per month.

Becky Gardner, Head of Originals said, ‘LADbible on TV presents an exciting new opportunity to expand our reach and connect with even more viewers of our shows. This launch reflects our dedication to being where our audience is, delivering always-on entertainment that they love – anytime, anywhere, on any screen. We’re thrilled to bring LADbible directly into people’s homes”

Gus Grimaldi, Head of Samsung TV Plus EMEA, added: “LADbible is a global powerhouse of entertainment, and we’re thrilled to bring their first-ever TV channel to Samsung TV Plus users for free in the UK. With young viewers rapidly turning to CTV and watching from the comfort of their own homes, Samsung TV Plus is at the forefront of connecting audiences with high quality entertainment.  LADbible is the ideal content partner to reach the ever-growing number of FAST TV viewers.”.

Availability:
LADbible is now live on Samsung TV Plus, available pre-installed on 2016+ Samsung Smart TVs and on Samsung Galaxy smartphones and tablets. Channel number: 4093.