LADbible Group achieves IAB’s Gold Standard 2.0 

LADbible Group has achieved Gold Standard certification from the Internet Advertising Bureau UK (IAB UK), reinforcing its long-standing commitment to transparency, brand safety and responsible digital advertising.

LADbible Group joins a wide range of leading organisations certified under the initiative, including TikTok, Facebook, Instagram, Sky, WPP Media and Publicis Groupe, and is committed to innovating and investing in new measures with industry leaders and partners to ensure a transparent and brand-safe environment for clients to advertise and for audiences to enjoy.

Joe Jackson, Ad Tech Executive, IAB UK, said: “We’re delighted to certify LADbible once again for the Gold Standard! LADbible have now been a supporter for the Gold Standard for 6 years – a true testament to their commitment to building a sustainable future for digital advertising. We’re excited to continue working with LADbible in the future to spread awareness of the Gold Standard and best practice within the industry.”

• Adoption of the IAB Tech Lab’s ads.txt initiative to reduce ad fraud, ensuring LBG ad inventory can only be purchased directly through LBG advertising systems, with no unauthorised sellers or resellers.
• Endorsement and implementation of IAB Tech Lab standards including Sellers.json, the SupplyChain Object and the DemandChain Object, increasing transparency across the digital advertising supply chain.
• Achievement of the Trustworthy Accountability Group’s Brand Safety Certification – the largest certification programme of its kind in the global ad industry.
• Demonstrating support for a positive user experience by promoting the Coalition for Better Ads’ Better Ads Standards for mobile web.
• Support for GDPR and ePrivacy law, enabling users to manage their advertising preferences.
• Ensuring employees complete IAB Gold Standard training.

LADbible Group became the first social publisher to achieve IAB Gold Standard certification in 2020 and followed this by launching LADx, a video display advertising product championing transparency, performance, youth-native formats and brand safety.