2 years ago

We are proud to announce the launch of LADnation, our new consumer research youth panel, home to over 50,000 Gen Z and Millennials and growing.

With LADbible Group’s audience consisting of two thirds of the U.K.’s youth market, LADnation will offer real-time insight for brands to uncover the social generation’s consumer habits, motivations and desires to help them find ways to connect with the Millennial and Gen Z markets in an authentic way.  

LADnation’s panel has already fuelled new creative formats across the Group including the LADstudios team, responsible for award-winning original formats including Minutes With and Agree to Disagree. In addition, LADnation insights have been used by the content teams to inform editorial and for commercial deals with leading UK clients. Most recently it fuelled LADbible Group’s Someone You Love campaign, looking at its audiences reactions to the Roe v Wade verdict in the US and their knowledge of abortion laws in the UK.  

Anna-Lee Bridgstock, Director of Data, Intelligence and Planning said, “LADnation enables us to get a real time feel for how our audience is reacting to everything from politics and current affairs, to how they are coping in a heatwave. It combines the wealth of data that we have from our platform, as well as building an engaged community who can’t wait to tell us what they think! As you can see from this research, Gen Z are ready and willing to share their opinion, and build trust in brands that give them that opportunity. We are passionate about enabling brands to have authentic relationships with the Gen Z audience and we’re thrilled to be able to offer LADnation to existing and new partners to help them understand and reach the social generation, and in turn make their campaigns even more effective.” 

LADnation is available for brands and agencies to access immediately. To find out more visit