2 weeks ago

We’ve launched “You’re On Mute”, a campaign to inspire young people across the nation to vote in the upcoming election.

New research released by LADbible Group reveals that only 53% of 18-24 and 25-34 year-olds voted in the 2019 general election (compared to 70% 45-54 and 78% of 55+).  

Additionally, one-third of Gen Z remain undecided about their voting preferences for the upcoming election. It will mark the first voting opportunity for one in four Gen Z individuals, representing approximately 3.04 million first-time voters.

To boost election awareness and how to vote, the campaign kicked off with an OOH creative that appeared directly across Glastonbury sites throughout last week. The billboard echoed the message that young people’s votes count, with playful messages such as “Your Voice is Louder Than Your Mate’s Shirt” and “Pump Up The Use Of Your Democratic Rights” appearing across the creative, and was shared across LADbible’s channels, reaching an audience of 57 million followers. 

Additionally, LADbible Group created a suite of educational and audience-first assets to drive and highlight the youth sentiment around voting.

Supporting content in the run-up to the election includes partnering with creators Grime Gran, Star Holroyd and Aydan Alsaad to spread the message to vote. For example, Grime Gran will create a tongue-in-cheek ‘Queen’s Speech’, where she will address the young people of the UK and share why it’s important to vote. 

On Election Day, to emphasise young people “unmuted”, LADbible Group are creating mic stands in London and Manchester to allow young people to share their hopes for the next government. 

The publisher will also offer free lifts to polling stations.

Cloe Ambrose, Head of Brand Marketing at LADbible Group said: ‘With our extensive reach comes a profound responsibility. We recognised a unique opportunity to show the importance of voting in this election and to educate our audience in a manner that is both impactful and engaging. We hope this campaign will demonstrate that young people not only have a voice but also that it matters”.