LADBIBLE GROUP CELEBRATES PLAYSTATION WIN AT THE DRUM CONTENT AWARDS4 weeks ago
LADbible Group has won ‘Best New Product Launch’ at The Drum Content Awards 2021 for the ‘Play Day’ campaign for PlayStation.
Last year, LADbible Group created an iconic and unexpected moment by launching a nationwide ‘Play Day’ to celebrate the launch of the PS5.
The Group gave staff a day off to play and paused all usual editorial across the five key brands whilst inundating social news-feeds with PlayStation content. The 24-hour campaign reached over 24m people and gained the most engagements for a 1-day branded content campaign in our history. Read more about the campaign here.
LADbible Group were also ‘Highly Commended’ in the ‘Government/Public Sector’ category for the campaign with the Department of Health and Social Care: ‘Life Saving Reunions’. The campaign shone a light on NHS heroes and reunited them with patients through a series of emotional interviews, to help drive recruitment during the pandemic. Read more here.