New research has revealed that nearly half of Gen Z aren’t planning beyond the next 6 months. Gen Z are short-term planning rather than long term life events – to celebrate small wins but also due to the unpredictability of the future. The survey, by leading publisher LADbible Group asked 2000 18-24 year olds from … Continued
LADbible Group partnered with Snowbombing festival on a series of activations across Snowbombing 2023, to bring the festival experience to life in a distinctively LAD way. As the voice of the youth generation, LADbible Group created social content from the festival and published it across LADbible’s channels to showcase the event to its audience. During … Continued
We announced another strong set of financial results for the year ended 31 December 2022. Our revenue grew by 15%, including a record Q4 revenue, a positive performance against a challenging market backdrop. This result is a testament to the hard work of the whole team, who continue to drive the business forward. 2022 proved … Continued
Minutes With, our flagship interview series, has been shortlisted for Best Social Series at the New Voice Awards, at Edinburgh TV Festival. With over 100 episodes, Minutes With shines a light on extraordinary individuals with episodes featuring a plane crash survivor, terrorist turned spy along with names such as KSI, Rishi Sunak and Emily Atack. … Continued
We’ve been shortlisted TWICE for our partnership with Budweiser for the World Cup, at this year’s Campaign Media Awards. We’re up for the ‘branded content for social category’ and the ‘alcoholic drinks sector’ category. Plus, that’s not all as alongside our agency partners, we have also been shortlisted across 9 more awards through our work on … Continued
Want to know how we became the biggest news publisher on TikTok? Make sure you check out Press Gazette’s interview with our very own TikTok and Instagram Lead, Rebecca Tyrrell. Covering how we use the platform to bring news to our audience, to what makes a good video, how we work internally with key experts and more…to read … Continued
LADbible Group partnered with suicide prevention charity, If U Care Share, on ‘Blue Monday.’ Despite Blue Monday having negative connotations due to many feeling that it’s a made-up ‘PR day,’ the team flipped it on its head and highlighted that for some people, every day is a Blue Monday. Building on our ongoing message that … Continued